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We’re changing the rules of brand building and innovation.
We’ve done away with the traditional structure, the internal politics, and the CYA mentality.
We’ve cut out the bloat, complexity, and overpriced overhead.
And we are left with brave thinking that ignites exciting brand ideas.
Speakeasy - Knowledge Brokers is a nimble working model designed to develop brand innovation and communication strategy ideas, freaking fast.
We’ve curated a global network of seasoned brand experts - strategists, creatives, designers, researchers and entrepreneurs - and created a process built for the contemporary creative economy.
Speakeasy – Knowledge Brokers is designed to disrupt.
During the 1920s, enterprising minds responded to Prohibition’s constraints by opening speakeasies. These anonymous, dynamic spaces brought together people from all walks of life, who could indulge as their true selves and be exposed to new ideas. We were inspired by speakeasies’ unique culture to develop an answer to today’s prohibitions around brand thinking.
Just like speakeasies of old, Speakeasy - Knowledge Brokers is on a mission to fight the prohibitions of our age, thus has created its own secret society of “regulars” -- a diverse and eclectic mix of outstanding minds from around the globe, who have deep knowledge across many categories.
Their experience leads them to generate ideas with consumer understanding and insight, category dynamics, and cultural fuel already built in.
Our regulars go incognito, preferring their output to be famous rather than attracting attention to themselves. Being anonymous lets them put creativity first, without constraints. It also allows our Knowledge Brokers to curate solutions from the best ideas, not based on hierarchy.
All of this leads to our ultimate benefit: agility. We do it all faster because we make the most of experts and don’t get held up by agendas or egos or bureaucracy – we think, create and curate.
This goes beyond honesty. It is the freedom to be honest with yourself, and what you truly believe in.
There’s pleasure in giving more than what is expected. It always pays off.
The art and science of taking out instead of adding on, to keep with what really makes the difference.
What if you could hire the world’s top talent and pay for only their productive time and most inspired ideas? With Speakeasy
- Knowledge Brokers, you can.
Our anonymous network of seasoned brand experts - strategists, creatives, designers,
researchers and entrepreneurs - allows us to handpick the best talent for each project.
Our lean working process means we deliver fresh and brave ideas, as said before, freakin’ fast.
A collection of 9 curated insights
based on facts
and observations
that leads to brand opportunities
to ‘act innovatively” over a cultural
tension
to be solved or a behavior
to be changed.
A collection of 9 curated
strategic concepts
based
on insights, that give the brand
a perspective to respond
with innovation
to a business
opportunity or challenge.
3 creative prototypes based
on insights
and concepts to bring
branded communication,
innovation and experiences to life.
We can help foster an organizational
culture that allows for repeating
and
amplifying success with brand innovation.
We also work closely with start-ups and
organizations at their acceleration stages,
by helping them to define their brand
purpose and innovation roadmap.
By applying strategic design
methodologies, we can help your
company
set up a bespoke,
nimble innovation “operating system.”
Throughout my 25-year career, I’ve tracked a significant shift in the creative economy, primarily related to brand innovation. The large and lofty structures and processes are being replaced by lean, nimble and tangible ways to innovate. I first tracked this change during my marketing roles as brand innovation manager at Abbott Laboratories and Unilever, for ten years.
Its evolution progressed through the past 15 years spent in brand strategy at global creative agencies (Lowe, Y&R, BBH, FCB, Ogilvy, Leo Burnett). During this time, as a founding partner of two successful ventures - BrandThinkTank in London (2007) and Tailor Made in Sao Paulo (2010), I had the opportunity of prototyping and implementing new approaches to inspire and bring out the best in people who are passionate about building brands.
However, it was after a sabbatical year completing a Masters degree in Design Methods in the Institute of Design - Chicago - that I felt inspired, experienced, and encouraged enough to act more independently.
So this is Speakeasy - Knowledge Brokers: a disruptive business model to address the changes in demands and desires of those involved in the contemporary creative economy.
Through an agile process that allows organizations to access and curate a diversity of brand experts across the globe - all people whom I had the tremendous pleasure to work with through the past 25 years - we accelerate and drive brand innovation.
I hope you are excited about it as I am.
Brand strategist with 15+ years of professional experience in the advertising industry, developing strategic creative thinking for high profile clients, such as Fiat, Carrefour, Brasil Kirin, Unilever, Mondelez, P&G, amongst others - in both big agencies, such as Ogilvy and Leo Burnett, but also independent ones.
Starting and developing my career in Brazil and working between Germany and the UK has taught me to deal with a wide range of cultural, social and economic backgrounds. I believe that putting people in the center is the starting point of all successful projects - from brands to working environments.
Developer since sixteen, I have a hybrid profile combining creativity, technology and art direction.
With more than 10 years of experience in big advertising agencies like AKQA and BBDO Brazil I bring awards from recognized creative festivals like Cannes Lions, Effie Awards and Clio Awards with projects like Fiat Live Store, HP Magic Words and Nike Airmax Graffiti Stores.
I've also idealized and created the Creative Technologist course at Miami Ad School where I am professor and academic coordinator.
Global Communications Professional - 30 years of Advertising, Brand Consultancy & Design experience in London, Paris, Budapest & Singapore.
I have a vast experience in managing (truly) global creative and strategy teams for global networks such as Lowe, MSLGroup and Publicis
Strategic Partnership experience with pioneering AI company Significance Systems : identifying deep, underlying narratives and their key drivers, for any topic, in any language, over the whole internet. Delivering a step change over subject matter experts, social listening, behavioural research or 'Big Data' projects.
Former partner at Brand consultancy - BrandThinkTank, and founder of innovation ventures such as Visual Arrest, Art for Brands,and Illogical.
